In an effort to expose J.Crew lovers to the great and more affordable alternative Loft, I have posted more pictures from the Fall 2010 Preview Party for the Loft Collection. Loft is really trying to reach out to a younger, more on-trend crowd and by the looks of things...their efforts are really paying off. What do you think about the line?
Even Alexa Chung DJ'd the event! By the way...have any of you seen her Madewell Fall Debut Collection...it's beautiful.
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