Wednesday, July 14, 2010

Loft Celebrates Real Women

Loft Model

Loft Employee

Loft Employee

After facing blowback from avid fans when Loft posted pictures on it's official Facebook page it has made amends. A post featuring their "new favorite pant"...the silk cargo sent Facebook fans into a tizzy, claiming that such pants only look good on stick thin models and "real women" would never wear such an unflattering article of clothing.

Loft employees quickly responded, posting pics of themselves (all shapes and sizes) wearing the silk cargo in a chic and flattering way. Fan support took a 180 with posts praising Loft's embrace of real women and even claiming that the Loft employees looked better than the stick thin models.

Either way, it's nice to see a company respond to the requests of customers and embrace their clientele.

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