Loft Fall 2010 Preview

As a company that is trying to dip into the J.Crew demographic of young 20 and 30 somethings with an eye for style, Loft has released a few pics from their upcoming fall 2010 line. The brand is pulling out all the stops to attract a younger, hipper buyer who is more into trends then classic, simple pieces. Loft even had celebrities like Maggie Gyllenhaal and Alexis Bledel attend the style launch party for the new line. The pieces are safe and feminine with a few masculine touches. Is this enough to lure you into their stores come fall?